SEO Crunch

Writing Killer Copy For The Web

It’s no secret that good content is one of the essential foundations for success in search optimization today. In fact, most experts agree that when it comes to search engine marketing, content is king (although please note that you can’t just focus on content, neglecting some of the other important pieces of the SEO gamut).

A lot of web developers think that writing quality web copy is easy. If you are one of these people, you’re in pretty good company; most people think creating copy is easy until they give it a try themselves. The truth is that writing great website copy is a skill that needs to be developed, and some people may find that they never gain the skill at all. If you are one of the people who chooses to have a go at writing web copy on your own, here are a few components of great copy for the web.

Short and sweet. Never be wordy in your articles. You need a high enough word count to get noticed by the search engines, but you have to keep the mind set of the average Internet user in perspective. Points need to be clear and succinct!

Make your copy “skimmable”. Along the same lines, make your points in a format that is easy to skim across. See how we bulleted this list? It naturally draws the reader’s eye to the main point, and if they want it elaborated on they just need to read a bit further.

Don’t throw English out the window. There’s a line of thought on the Internet that says it doesn’t matter how you make your point, it’s how good that point is. Well, if you’re developing a web site, you need to forget you ever heard that. The people you want to read your site and make decision to buy a product or come back (or both) aren’t going to be sold using the grammar rules of a chat room or a message board, even if they aren’t aware of it. You have to look like you know what you are talking about, and that means good grammar and good spelling!

Get a good blend of human and spider copy. Not too long ago, keywords ruled the Internet and everyone was stuffing them in wherever they could. That time has passed (thank God) and the rule to live by today is content that makes sense. The truth of the matter is that really killer copy will naturally include the most important keywords on your topic, there really won’t be any need to force them in.

Go for a good range. Keep your site interesting for your readers by including more than just a few basic articles. There are a lot of great formats that are good for SEO purposes as well as for human readers; newspaper style stories, press releases, reviews, and product descriptions will all prove great as complements to your articles. Never forget the number one rule of writing killer copy for the web; you are writing for people, not for the search engine spiders. Ineffective copy really serves no purpose anymore; it never worked for searchers and it’s being brushed aside by the search engines. Learning to write killer copy for the web will mean your site gains success with the search engines and with the searchers.

Additional Links Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy Every Time - Maria Veloso